For the launch of the new BMW X2 and BMW iX2, we brought together two of the world’s most iconic racers: Speed Racer and Racer X. In an interactive digital animation, audiences could shape the course of the story, with choices driven by BMW’s advanced vehicle features becoming key to overcoming each challenge. Alongside the interactive film, we also developed an integrated social media communication strategy.

Conteúdos para o Instagram da BMW, sempre buscando gerar engajamento e criar uma identidade clean para o feed.