#VocêNo
BondDeDove

Hundreds of people commented, “Dove, notice me!” — so we took it beyond social media and found the perfect place for it inside the telenovela Vale Tudo, at the fictional agency Tomorrow.

Dove launched an irresistible invitation: want to become Dove’s next spokesperson inside the novela, airing at 9 PM on TV Globo? To enter, participants simply had to create a video featuring Dove Bond Intense Repair products.

The contest included daily prizes, plus the ultimate reward: starring in a national TV appearance inside the novela itself.