In recent years, the beverage market has been flooded with a wave of non-alcoholic brands trying to win over consumers — especially Generation Z. These brands have embraced a cool, playful visual language… something Fanta has always owned. So if they’re trying to copy our style, we decided to return the favor.

Introducing the Fanta Dry January Edition: the same Fanta as always, just dressed up with the visual identity of our alcoholic competitors. Zero alcohol — since always.