Facing the challenge of maintaining the brand’s presence in 70% of Brazilian households while becoming more relevant to a new generation of consumers seeking authentic content, we decided to break away from traditional formats by putting the audience at the center of the creative process.

Together with Ana Castela and Pedro Sampaio, we co-created a song that quickly became a hit, translating Nescau’s energy in sports into an engaging new language. Supported by a multidisciplinary strategy across TikTok, Instagram, and YouTube, the music video launched as Nescau’s biggest campaign of the past 10 years.

To expand the campaign beyond digital platforms, we also created the “Dá Jogo” collection in partnership with Another Place: a 15-piece sportswear-inspired line designed to bring Nescau’s spirit into everyday style and strengthen the brand’s connection with youth culture.